What we mean by email marketing
No weekly newsletters nobody asked for. No 10-email "drip campaigns." Three-email reactivation series for dormant lists. Five-touch nurture sequences for new leads. Post-service follow-ups that ask for reviews. Cadence designed so subscribers reply, not unsubscribe.
The four sequences most Houston small businesses need
- Reactivation series — wake up the list that has not been emailed since last year. Three messages, fourteen days apart, each useful even if the reader never re-engages.
- New-lead nurture — five emails over thirty days for web inquiries who did not close on the first call.
- Post-service follow-up — same-day thank-you, three-day review request, ninety-day reminder.
- Seasonal campaigns — Q4 wrap-up, summer prep, hurricane season for home services.
Deliverability first
Before a single send, we set up SPF, DKIM, DMARC, run sender warm-up, and clean the list of bouncers and unsubscribes from the last twelve months. Most Houston small businesses we audit have at least one of those broken; deliverability fixes alone often double open rates.
Platform-agnostic
We work with Mailchimp, ConvertKit, Customer.io, HubSpot, ActiveCampaign, and Klaviyo. We do not push you onto a new platform unless yours is genuinely failing.
Who writes the emails
James Henderson drafts; you approve. We do not ghost-write fake "founder voice" emails — readers smell that immediately and unsubscribe.
Investment
Monthly engagements run $1,000-$3,000 depending on send volume and sequence complexity. Setup of the initial reactivation or nurture is included in the first month.
What to do next
Call James at 832-338-2926. Twenty minutes on the phone is usually enough to know whether your list has life in it or whether you need to rebuild first.
Frequently asked questions
How often should I email my list?
For most Houston small businesses: every 2-4 weeks for educational content, plus event-triggered emails (post-service, reactivation, seasonal). Weekly burns the list.
Why are my open rates below 20%?
Usually one of three causes: subject lines that read like ads, sender reputation issues from infrequent sending, or list rot. We audit on the first call.
Newsletter vs nurture sequence — which do I need?
Nurture sequences for new web leads. Reactivation series for dormant lists. Newsletters only if you have something genuinely useful to say every 2-4 weeks. Most do not.
Can you write the emails for me?
Yes. James drafts, you approve before send. We do not ghost-write fake 'founder voice' content — readers detect that and unsubscribe.