Sequences, broadcasts, and nurture flows written for Houston decision-makers who do not have time for filler.

Email marketing for Houston businesses that want replies — not unsubscribes. Short, useful nurture sequences and reactivation series that actually get opened.

Call James: 832-338-2926 Or send a message →

James writes the emails

Same person, same voice, no offshore copywriter.

Cadence over volume

We send less, ask for more replies.

Deliverability first

SPF, DKIM, DMARC, list hygiene before any send.

No platform lock-in

Mailchimp, ConvertKit, Customer.io — we work with yours.

What email marketing looks like here

No weekly newsletters nobody asked for. Three-email reactivation series for dormant lists. Five-touch nurture sequences for new leads. Post-service follow-ups that ask for reviews and referrals. Cadence designed so subscribers reply, not unsubscribe.

What we build

Reactivation series — wake up lists that have not been emailed in 6-12 months
Lead nurture sequences — 3-5 emails for new web inquiries
Post-service follow-up — review request, referral ask, upsell offer
Seasonal campaigns — Q4, summer prep, hurricane season for home services
Deliverability setup — SPF, DKIM, DMARC, sender reputation, list hygiene
Platform setup — Mailchimp, ConvertKit, Customer.io, HubSpot, or what you already use

Who this is for

Houston service businesses with 500+ contacts who have not been emailed in months. Practices with 6-month or 12-month service intervals. Owner-operators who want the email program James actually wrote, not a generic template.

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Email Marketing

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Industries we work with

Email & Nurture engagements span every service-business vertical in Greater Houston.

Accountants Acupuncturists Alarm Monitoring Companies Animal Hospitals Antique Stores Appliance Repair Appliance Stores Architects Art Schools Asphalt Contractors All industries →

Recent guides on Email & Nurture

Email & Nurture — frequently asked questions

How often should I email my list?

For service businesses: once every 2-4 weeks for educational content, plus event-triggered emails (post-service, reactivation, seasonal). More than weekly burns the list.

Why are my open rates below 20%?

Three usual causes: subject lines that read like ads, sender reputation issues from infrequent sending, or list rot. We audit on the first call.

Newsletter vs nurture sequence — which?

Nurture sequences for new leads. Reactivation series for dormant lists. Newsletters only if you have something genuinely useful to say every 2-4 weeks. Most do not.

How much does email marketing cost?

BayouEdge email engagements run $1,000-$3,000/month depending on send volume and sequence complexity. Setup of the initial reactivation or nurture is included.

Do I need a new email platform?

Usually not. Mailchimp, ConvertKit, Customer.io, HubSpot — any of them will work. We use what is already in place if it is decent.

Can you write the emails for me?

Yes. James drafts; you approve. We do not ghost-write fake "founder voice" emails — they read fake and unsubscribe.

Get James on the phone in 30 seconds.

Twenty minutes on the phone usually points to the one or two email & nurture changes that will move your numbers this quarter.

Call James: 832-338-2926 Or send a message →

Call James: 832-338-2926

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